“The medium is the message” - Marshall McLuhan. In my open the “message” of music is that it connects people. Whether sung around campfires as hunters and gatherers or seeing your favourite act in an arena. Unlike most other mediums when in a shared space it’s unavoidable – i.e., you

In my experience, you only know if a song works or not by getting it in front of an audience. I’ve spent days, months or years on working on certain songs in my bedroom, to the point where I think they’re perfect, but when I finally play them

In the last column I detailed an effective “Anchoring” method for booking a small band tour. In summary: “An effective strategy is to use a method called ‘Anchoring’ - you get yourself booked at a festival that will ideally pay for you to get there.  If no travel help is officered,

So, you formed a band, got your show down locally, and now you’re ready to test it out on the road. An effective strategy is to use a method that some pros refer to as “Anchoring” - you get yourself booked at a festival that will ideally pay for you