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# Social Media Isn’t the Real Deal
- URL: https://www.backstagecircle.com/social-media-isnt-the-real-deal/
- Published: 2026-08-26T19:15:00.000Z
- Updated: 2026-11-06T16:24:50.000Z
- Author: Maureen Jack
- Tags: Music, Advice

*by: Sarah Sokal*

In this day and age, social media conducts our lives. It defines the image we put out there into the internet stratosphere; it shapes who we are supposed to be. Yet, in over 95% of cases, what we see online has little to do with the real you, him, her, or them. We are bombarded with images of a perfect life and flawless happiness. For musicians, this often means everyone appears to have it all — success, smiles, and an idealized existence. But is this truly the way to go? You tell me.

**People Want to Hear Realness**

I decided to write this article today because I believe you are a real person. You’re not always happy, you don’t always show up everywhere with a perfect smile, and you don’t live an unblemished life of success. And that’s okay.

In today’s world, where anyone can be Googled, it’s essential for people to discover who you really are as an artist. When they look you up, they want to know about your music, your artistry, and, most importantly, your authentic self. People want to hear realness. They will appreciate and support you for being genuine.

There is nothing more disappointing than discovering an artist online with seemingly perfect vocals, looks, and a curated persona, only to meet them in person and find a completely different individual who sounds and acts nothing like their online presence. Authenticity matters.

**Don’t Look for Numbers**

Here’s another crucial point: many social media metrics, like follower counts and likes, are inflated or manipulated. Comparing yourself to these numbers is not a productive way to measure success. You should never feel discouraged or disheartened based on social media statistics because they don’t reflect real life.

Yes, you should invest time in maintaining an online presence so that people can easily find valuable information about your music, projects, or band. However, don’t rely on social media numbers to fulfill your hopes and dreams. Real life happens on stage, in public, and in genuine interactions.

I’ve seen well-established artists with relatively small social media followings because they spend more time building meaningful, face-to-face connections than chasing likes, views, or subscribers. These artists focus on their craft and their audience — not the illusion of online popularity.

**Focus Where It Counts**

If you want to develop your career, it’s happening in the real world. Focus your energy where it truly matters: getting your music out there on TV, radio, and in live performances. You will never develop stage presence by having a strong social media presence alone. If you can balance both, that’s fantastic. But always remember: what you see on the internet is often filtered, exaggerated, or outright false.

**Surround Yourself Well**

Surround yourself with people who believe in you. This will help you believe in yourself even more. Real-life followers — those who attend your shows and support you in person — are far more valuable than thousands of Facebook followers who may never meet you or engage with your music.

Prioritize your mental health. Social media can be a distraction, pulling your attention away from your real achievements and goals. To grow your success, you need to focus on missed opportunities, recognize open doors, and invest your energy in what truly matters.

**Be Real, Be You**

In the end, authenticity wins. Be real and embrace who you are because no one else can do it better. Enjoy being yourself and let the world connect with the genuine you. Realness is your most valuable asset — both in life and in your career.

Singer, Songwriter Composer /MUSIC ENTREPRENEUR

Website: [sarahsokal.com/](https://sarahsokal.com/?ref=canadianmusicspotlight.com)