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# The Art Of Not Caring About How Much You Post Online
- URL: https://www.backstagecircle.com/the-art-of-not-caring-about-how-much-you-post-online/
- Published: 2026-08-06T02:59:00.000Z
- Updated: 2026-11-06T23:24:39.000Z
- Author: Addi John
- Tags: Music, Advice

Today, we are so encompassed by numbers. It’s almost as if the only thing that bands or artists think about is how to reach everybody at once. I’m here to tell you right now that those thoughts won’t ever be answered. In fact, that thought will lead you to distress and burnout. We shouldn’t try to reach the whole world with our music. I had a friend say to me the other day “You post so much online! How do you constantly put stuff out?” After a minute of self-reflection I did take a step back and notice the amount I post. Then, it occurred to me that I don’t really think about what I post anymore or how it's going to perform. Of course, I do get a big hit of dopamine when a video or song gets over 1,000 views or likes. But the intention of the post was never to go viral.  
  
I want to be very clear with what I’m trying to say here. I am not trying to explain how we should run our socials. I’m just trying to say that we shouldn’t let deciding what to post consume our thoughts. Sure a plan is great and it can definitely help a release of a song. As well as build a community. But, if we don’t have the support to continue making these plans on our overall social media strategy we can face burnout fast. We’re living in a time of constant connectedness, which is beautiful in its own right but also leads us to feel overwhelmed. Some of us might not post as much because they’re worried about what others might think. Or, on the other hand, perhaps some of us might post everyday with the intention of going viral. Both of these thoughts aren’t helpful to our thinking. So what's the solution here? I believe that we need to find a middle ground. For the people that are scared of what others will think because of “over posting” let me tell you this, If you are consumed with how others perceive you, you are setting yourself up for failure. Everyone has their own opinions on what they like/ dislike. What matters is what you like and if you are happy with what you post. Now for people wanting to go viral, good luck. There’s no real way to do it, its all based on chance.  
  
I post on tiktok everyday by making drafts once a week. So for each day, all I have to do is pull up that draft I made earlier in the week and just hit “post”. Once its up I don’t really give it more attention. I don’t even have notifications turned on for my social media platforms. By doing this method I’ve been able to grow a community and not face burnout. Which I feel a lot of musicians are facing these days.

[https://www.addijohn.ca/](https://www.addijohn.ca/?ref=backstagecircle.com)

*With a voice that feels both familiar and fresh, London, ON-born, Windsor, ON-based singer-songwriter Addi John steps confidently into a new chapter with his single “These Walls,” out now.*